Are people telling you to get online, join Facebook or that you should be tweeting?
Do you know why you should be doing these things? Simple! You may not really understand why you need to be on Twitter, Facebook, Linked In, Digg, Gain Net (for my local folks).
You may not know where all the free sites are out there. And, you may not think you need to know. Marketing today has drastically changed for everything you buy or sell.
Let me give you a very simple explanation I gave to a client today that helped him see how social media works. This is a very simple explanation!
1. Assume you are a cattle farmer and have 100 head of cattle that needs to have their shots today!
2. You hire several assistants to help you drive all of that cattle to the shoot where you are standing by to give them the shot they need for what ails them. As they enter the shoot one at a time you give them the shot and they jump out feeling exuberant. Yes, I know cattle don’t really jump out of the shoot all excited and exuberant unless you are giving them a peppy pill. Which I doubt.
For our scenario above and our business, job hunt or personal purpose let’s put this in perspective.
The assistants are the sites of Twitter, Facebook, Linked In or any other site that is a membership type site, article deposit site, forum or blog.
Traveling toward the shoot is actually your sales funnel. It starts huge at the top and becomes smaller at the shoot (your web site or store front), where each customer must enter one at a time.
The customer who has purchased your brand of medicine is excited to start the program, read the book, or get involved with the community they have just joined.
As you can see taking out the online piece, not being an active member of these social media sites is costing you previous cash flow for your business, costing you precious networking opportunities with those who might have the unadvertised job you would love to have, and/or costing you valuable connections.
Online marketing and specifically using social media sites are a smart choice to build your brand, connect with opportunities and build trust.
Something we can all do…….now go out there and join up!
Talk with you soon, Robin
Your work-life strategist
P.S. Follow me:http://twitter.com/robinharpe
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P.P.S. Check out free article deposit area here:
http://www.examiner.com/x-36886-Gainesville-WorkLife-Balance-Examiner www.scribd.com/Coach%20Robin%20Harpe
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